EsenciaReal Botanica

Our story began in a small greenhouse in 2014.

EsenciaReal Botanica was founded by three gardeners who believed floral design should be taught with honesty, skill and deep respect for living materials.

Mission

We exist to give students the confidence and craft needed to build careers in floristry and landscape design while protecting biodiversity. Every workshop uses seasonal, locally grown flowers and zero-waste techniques.

“We teach people to see plants as partners, not props.”

— Founding team manifesto, 2014

Timeline

2014

First studio opened in Sonoma Valley with 12 students.

2017

Launched year-long professional floristry program and welcomed international students.

2020

Moved to 100% locally grown, regenerative flowers across all courses.

2023

Opened online learning platform with live mentorship tracks.

2025

Reached 4,800 alumni across 29 countries.

Meet the team

Lina Voss
Creative Director & Co-founder

15 years designing for major editorial campaigns. Teaches advanced composition and color theory.

Marcus Hale
Head of Education

Former botanical gardens curator. Leads our regenerative farming modules and sustainability curriculum.

Sofia Reyes
Lead Instructor, Online Programs

Specialist in dried floral preservation and modern bridal design. Mentors 180 students annually.

Explore our courses

Next cohort starts February 2026